We created a direct mail postcard and sent to target households in our community to position ourselves as a resources for parents and it leads to a landing page where we can monitor traffic. There’s a small CTA for our virtual open house, but the overall intention is to give parents support during this time of uncertainty.

On the postcard and on the page, we highlight testimonials from parents who were impressed with our virtual learning offerings on March 16 (we were among the first in the state to offer virtual learning).